Haus of Jung by Natalia Maurer
We've never come across a company with such an interesting intersectional purpose. Haus of Jung founder Natalia (@naty_tea) shares how it started, "Haus of Jung was established from the intersection of my two backgrounds, Psychology and Fashion. The brand was launched to create a reality that caters to the needs of my Psyche, or Spirit, as inspired by Depth Psychologist, Carl Jung. Previous resistance against my artist spirit was too impactful. Leather craft is my form of healing." We love how intentional she is about incorporating her personal needs with her business in a very up front way.
Haus of Jung offers handmade leather accessories to customize your lifestyle. And makes fanny packs look really effing cool. In fact, the search for a perfect fanny pack is what started it! When she couldn't find one, Natalia changed her whole life around and enrolled in fashion school (after completing her graduate degree in psychology) so she could create what she desired. She loves being able to offer people customized goods, and give them the realities they envision.
After that, Natalia's craft migrated to DC from Brooklyn, New York. Although the core of her business developed in NYC, she's grateful to find many new outlets and open doors for her work here in DC. After a few months of living here, she started searching for pop-ups online and came across Femme Fatale. She says, "I was beyond excited to find this particular heartbeat in the area!" and reached out and applied immediately. Natalia feels that @femmefataledcsupports the unique, individual paths and new stories each artist is carving out in the world. And that aligns with why @hausofjung exists: to inspire new realities to those who seek it.